Ok so I finally was able to get the topic for my Thesis paper submitted to my advisor Professor Frank Calandruccio (Prof. C.) for approval.
Localized Direct Response: Modern Scale & Impact
I want to document the growth and migration from the older traditional DR marketing to the more modern interactive tactics. The focus will be on the strategies and tactics that generate response in a small “localized” area (Driving Distance in most cases.)
For example one chapter will cover the change Yellow Page advertising underwent from Print Only (when they were the only choice) to the modern Internet Yellow Pages (IYP) where they offer all the traditional services plus things like Click To Call, Mobil Based Messaging, etc.
All of that is only a small part of the overall paper which will cover other topics like geo-targeting, alternative marketing and more…
So long story short I got the Green Light!
Now I will start the 2 to 3 page abstract.
This will be a long ongoing topic for sure!
Ciao
