Tuesday, October 21, 2008

Thesis Update!

I have to be honest I was not feeling it until just a few days ago, but after going to my 20th High School Reunion I’m inspired!

I talked to an old classmate of mine name Jorge Lugo who works for Acuity Mobile (http://acuitymobile.com/) they have an awesome mobile marketing application the IMO is going to be very popular soon.

After speaking with Jorge and reading about bluecasting and cell of origin mobile targeting this last week I have decide to dedicate at least 30% of my Thesis to the topic of localized direct response mobile marketing.

Now I just need to nail down the other 70% and start my outline.

More to come...

Sunday, October 5, 2008

Hail To The Redskins... Hail Victory!


Ok so it's a good time to be a Redskins Fan.

After the first loss vs the Giants the Redskins have been on a 4-0 run.

Last week they won against our worst enemy the Dallas Cowboys, and then this week we just beat up Philly!

That is back to back conference wins, and on the road no less!

My boy Chris Cooley caught 8 passes for 109 yards in the win today.

All in All the team looked strong and steady after the first quarter was over. The redskins fell behind 14-0 in just 3 drives of the game, and momentum seem to be on the Eagles side.

Then The Redskins Defense showed up and held the Eagles to just 58 yards rushing and 258 total yards!

The back breaker play came when Clinton Portis converted on fourth-and-1 with 2:39 left in the fourth quarter. Since the Eagles had no time outs the Skins just ran out the clock.

So much for the Eagles only allowing 54 yards per game... Portis had 145 yards!

Keep making me proud guys!!

Signing Out...

#1 Skins Fan

Tuesday, September 30, 2008

Topic Approved For Thesis

Ok so I finally was able to get the topic for my Thesis paper submitted to my advisor Professor Frank Calandruccio (Prof. C.) for approval.


Localized Direct Response: Modern Scale & Impact


I want to document the growth and migration from the older traditional DR marketing to the more modern interactive tactics. The focus will be on the strategies and tactics that generate response in a small “localized” area (Driving Distance in most cases.)


For example one chapter will cover the change Yellow Page advertising underwent from Print Only (when they were the only choice) to the modern Internet Yellow Pages (IYP) where they offer all the traditional services plus things like Click To Call, Mobil Based Messaging, etc.

All of that is only a small part of the overall paper which will cover other topics like geo-targeting, alternative marketing and more…

So long story short I got the Green Light!

Now I will start the 2 to 3 page abstract.

This will be a long ongoing topic for sure!

Ciao